Great natural shampoo without any of the stuff going on inside drugstore/salon shampoo. Smells great and pairs really well with the conditioner and leavers hair feeling clean and light feeling! Also no one mentioned this but the texture of the shampoo literally pumps out like honey 😋

I love it and use it right now exclusively to see its effects in time. I still can't tell the difference with the African Black soap multipurpose gels frorm Alaffia, except of course the price and that it hasn't ABS.... it probably has to do with the fact that the brand masters the perfect balance in composition to have a very clean hair without using harsh sulfates or components that may strip the hair. I am very happy with it. The smell is natural (I don't know how to describe it better) and doesn't leave a scent once rinsed out. It is not perfumey and the scent is light during washing. The consistency of the product is light and runny, which is perfect to distribute it easily in the hair. The balance quantity/price is amazing.

Love the scent and size of bottle, great for the whole family. My family don't have my curls, but they have a wave, and use the shampoo/conditioner, they love this brand. Leaves hair in great condition, moisturizing and detangling.

I purchased this shampoo because the ingredient list was so clean. It’s not moisturizing at all. I do notice I have less hair falling out. I will definitely repurchase this shampoo.

Works great! My husband and boys use this and it works great... maybe not the best for girls with super thick curly hair like mine for control the frizz but in a pinch I wouldnt hestitate to use it.

I bought this because of a tiktok recommendation I love their work for the community I can't say anything about the product i have to use it for a longer period so I can give my honest feedback

If you are looking for less chemicals and vegan friendly hair products this a great choice. It can also be suitable for kids. It leaves my hair looking healthy plus, I have less hairfall on this products. Recommended and would order more!

I've been using this mild shampoo with extremely simple natural ingredients for years. Have recommended it to numerous others. The price is very reasonable for such a big bottle that lasts a long time and the pump works very well for the duration.

This is such a gentle shampoo that we’ve used it as a body wash and really like it! Super mild smell, so if scents bother you this is a great option!

Not at all hydrating or moisturizing!! I have naturally wavy hair— so a drier type and this stripped the natural moisture so badly and I was hoping because it is a “natural” product it would feel better after using the coordinating conditioner but my hair was so dry. I have it a few tries, but didn’t receive any better results (even after leaving the conditioner in for a while). The smell is awful, and unfortunately lingers after rinsing. It cleans well, but does nothing to restore moisture! Such a waste that I can’t send back a nearly full bottle.