I have dark strawberry red/gold hair. This shampoo and conditioner pick up the lighter bits and give them a bit of extra oomph. People often remark how many different colours there are in my hair and say I must pay a fortune for foils. The truth is I do nothing except wash, condition my hair and get the occasional awesome cut.

This shampoo is excellent. I used on my daughter hair. She has natural highlights. After washing with this shampoo her highlights are more blond. I didn't like the cap, it was leaking. I put a cap from an other brand shampoo

i bought this with the conditioner and lightning spray.. can't really tell which product gave me this beautiful results but overall love the collection and works great. also the smell is nice

This isn't a bad shampoo, but apparently it doesn't make your hair blonder if it's not dyed. Or maybe my hair colour is too dark to be impacted. Maybe it's written somewhere in description and I didn't see this disclaimer. This shampoo has lovely texture and smells heavenly, but it doesn't do anything special to my thin hair. You can refer to the attached photo.

I dont like dying my hair and prefer to change my hair color naturally and gradually so this works quite well. My hair has different lightness and color under different lighting and angle which i love. Got few compliments and questions about what i use for my hair care. Its a bit drying so i rotate with moisturizing shampoo or deep conditioner.

This shampoo really adds golden blond rays to my dark blonde hair. It has a very pleasant smell and leaves my hair soft and more healthy. Based on our experience, it only works on natural blonde hair though, not on dyed hair, though my sister had tried only a couple of times on her chestnut hair and she saw no real effects.

I love this shampoo. i use the go blonder spray from the same line to lighten my hair and i use this to maintain the results. it somehow makes the hair appear less brassy and more blonder with consistent use. i usually just rinse it off but i believe it's best to keep it in your hair for a little bit for better results.

This is a very nice shampoo. I like the scent, and the fact that my hair feels very soft after using it. However, I didn't notice any brightening effect. I also didn't really like the tube-like packaging. It's a good shampoo, just didn't deliver the promised lightening.

This size is big enough. I used it alongside with the shampoo and a spray of the same brand and it made my hair lighter and didn’t damage it at all.

I love this shampoo. My hair is naturally honey shade, but when i use this shampoo along with the conditioner and the lightning spray, I always get AT LEAST two shades lighter hair. Plus, it makes my hair super silky. Higly recommend it for blondes!